In a significant move blending fashion and entertainment, Irish actress Eve Hewson has been unveiled as the face of Calvin Klein’s inaugural shapewear collection. This collaboration not only marks a milestone in Hewson’s burgeoning career but also signifies Calvin Klein’s strategic expansion into the shapewear market.

Eve Hewson: A Rising Star

Born Memphis Eve Sunny Day Hewson on July 7, 1991, in Dublin, Ireland, she is the daughter of U2’s lead vocalist Bono and activist Ali Hewson. Despite her illustrious lineage, Eve has carved her own path in the acting world. She made her feature film debut in “This Must Be the Place” (2011) and gained further recognition for her role as Nurse Lucy Elkins in Steven Soderbergh’s television series “The Knick” (2014–2015). Her filmography also includes notable works like “Bridge of Spies” (2015) and “Robin Hood” (2018). In 2022, she starred in the Apple TV+ series “Bad Sisters,” earning critical acclaim for her performance.

Calvin Klein’s Foray into Shapewear

Calvin Klein, renowned for its minimalist designs and iconic underwear collections, has ventured into the shapewear industry with this new line. The collection offers a range of products designed to provide both support and style, including thongs, briefs, shorts, bodysuits, leggings, and slips. Each piece is crafted to offer varying levels of compression, from light “Second Skin Smoothing” to extra-firm “Secure Sculpt,” ensuring options for diverse body types and preferences. The brand emphasizes that this shapewear serves as a “sensual base layer,” seamlessly integrating functionality with fashion.

The Campaign: Merging Elegance with Empowerment

Photographed by the acclaimed Charlotte Wales, the campaign showcases Hewson embodying the essence of modern femininity. In the visuals, she dons pieces like a black lace one-piece and a sheer lace bra, exuding confidence and sophistication. The choice of Hewson as the face of this campaign aligns with Calvin Klein’s tradition of featuring strong, influential figures who resonate with a global audience. Hewson’s involvement brings a fresh and contemporary appeal to the brand’s image.

Eve Hewson’s Perspective

Expressing her enthusiasm about the collaboration, Hewson stated, “Partnering with Calvin Klein on their first-ever shapewear collection has been an exciting experience. The designs are not only stylish but also empower individuals to feel confident in their own skin.” Her participation in this campaign reflects her personal style and aligns with her advocacy for self-expression and body positivity.

Industry Reception and Market Impact

The introduction of Calvin Klein’s shapewear line has been met with positive feedback from both consumers and industry experts. Fashion analyst Rebecca Finley noted, “Calvin Klein’s entry into the shapewear market is a strategic move that leverages their brand heritage of combining comfort with style. Having Eve Hewson as the face of the campaign adds a layer of authenticity and modernity that will likely resonate with a broad demographic.” This expansion is poised to position Calvin Klein competitively within the shapewear sector, appealing to consumers seeking both functionality and fashion-forward designs.

Conclusion

Eve Hewson’s collaboration with Calvin Klein for their debut shapewear collection exemplifies a harmonious blend of talent and brand synergy. As both continue to evolve and influence their respective industries, this partnership highlights a shared commitment to innovation, empowerment, and timeless style.

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