TikTok has quickly emerged as one of the leading platforms for content creators and influencers to generate significant income in today’s social media landscape. While some of TikTok’s top stars prefer to keep their financial earnings private, like the mysterious case of Mashtag Brady’s net worth, many others have their impressive figures publicly known. These influencers make substantial money not only from TikTok itself but also through lucrative endorsement deals and their ever-expanding fame, which has enabled them to branch into other industries such as film, television, and even reality TV.

Similar to YouTube and Instagram, TikTok provides a space for creators and influencers to make money through monetised content, such as product placements within their videos. Some of these creators have gone on to earn millions of pounds, striking deals with companies that pay them thousands for each post promoting a product. Beyond social media, many have parlayed their online fame into successful careers in television, cinema, and live performances, further growing their wealth.

Loren Gray

Loren Gray’s journey to TikTok fame began in 2015 when she was still in the 6th grade, back when the platform was known as Musical.ly. Now, with over 53.8 million followers, she is one of the most recognised content creators globally. In 2018, she signed with Virgin Records, launching her music career by releasing eight singles. Gray has also secured deals with major brands like Burger King, Hyundai, Sketchers, and Revlon, showcasing her star power across multiple industries.

Baby Ariel

Baby Ariel was a prominent figure on the platform before it even became TikTok, having started on Musical.ly, the app’s predecessor. Now with over 36.7 million followers, she has expanded into other entertainment sectors, including acting and dancing. Ariel has been featured in People Magazine for her anti-bullying initiatives and has been recognised by prestigious publications such as Forbes, Billboard, and USA Today, which have named her one of the most influential figures online.

Alix Earle

Though Alix Earle’s follower count might not rival some of the platform’s biggest stars, her influence and wealth are undeniable. A beauty influencer, Earle has amassed 6.9 million followers and 581 million likes, where she shares beauty tips alongside snippets of her personal life. Her relatable content has resonated with viewers, helping her build a successful career and considerable wealth.

Burak Özdemir (CZN Burak)

Food content is a massive genre on TikTok, but no one does it quite like Turkish chef Burak Özdemir, better known as CZN Burak. His unique style of creating supersized dishes with a beaming smile has won him a dedicated following. Some of his most notable creations include a 40-inch kebab and even cooking an entire ostrich. CZN Burak’s engaging content has set him apart from other food creators, making him one of the most beloved personalities in the food world on TikTok.

Zach King

Zach King was producing short-form content long before TikTok or its precursor, Musical.ly, even existed. Initially, King gained fame as one of the most popular creators on YouTube and Vine. When he finally joined TikTok in 2016, his creative video magic quickly garnered a huge following, with over 50 million followers to date. One of his most notable achievements on the platform is creating one of the most viewed TikTok videos ever, amassing over 2 billion views in 2019.

Dixie D’Amelio

Dixie D’Amelio, the older sister of the famous Charli D’Amelio, has built a successful career on TikTok in her own right. Though she initially started by following in her sister’s footsteps, she soon pivoted to focus more on music than dance. Her first single, “Be Happy,” was released in the summer of 2020 and quickly racked up over 50 million streams on Spotify. This success paved the way for further music ventures, including a collaboration with rapper Wiz Khalifa later that year.

Bella Poarch

Bella Poarch’s rise to fame on TikTok was nothing short of meteoric. In just four months, she became a household name with her breakout video featuring the track “Nippon Egao Hyakkei,” which was embraced by the cosplay community. Poarch’s magnetic expressions captivated users across the globe, leading to numerous opportunities beyond TikTok. She has since signed deals with eSports organisations like 100 Thieves and FeZa Clan and even earned her own music deal, cementing her status as one of TikTok’s fastest-growing stars.

The Future of TikTok Wealth

As TikTok continues to grow, these content creators are likely to see their influence and wealth rise even further. Whether through brand partnerships, expanding into new forms of entertainment, or simply continuing to engage their massive followings, these TikTokers are the new wave of digital celebrities.