This Easter, Irish consumers are encountering a bittersweet reality: Easter eggs are not only more expensive but also noticeably smaller. The combination of rising cocoa prices, supply chain challenges, and shrinkflation has led to significant changes in the chocolate treats that are a staple of the holiday.​

The Cocoa Crisis

The global cocoa market has experienced unprecedented price surges. Earlier this year, cocoa prices exceeded $10,000 (€9,211) per tonne, more than quadrupling from two years prior. This spike is attributed to poor harvests in West Africa, where much of the world’s cocoa is produced, and the impacts of climate change, which have forced growers to cultivate in more challenging terrains. ​

Shrinkflation: Less Chocolate, Same Price

Consumers have noticed that their favorite Easter eggs are smaller than in previous years. For instance, the size of a Kit Kat egg decreased by 44.5g between 2022 and 2025. Despite the reduction in size, prices have continued to climb, a phenomenon known as shrinkflation. ​

Retailers Respond

Supermarkets across Ireland have adjusted their offerings in response to these challenges:​

• Dunnes Stores has issued warnings about limited availability of certain Easter egg products, despite offering significant discounts. ​
• Tesco Ireland launched a promotion offering five small Easter eggs for €5, including popular brands like Smarties and Freddo.
• Lidl introduced a range of affordable Easter eggs, priced between €6.99 and €11.99, handcrafted with gluten-free ingredients.

Impact on Local Chocolatiers

Independent chocolatiers are also feeling the strain. Rosemary Daly of The Chocolate Shop in Cork’s English Market reported that wholesalers are demanding pre-payment due to the cocoa crisis, disrupting supply chains and increasing costs.

Consumer Choices

Despite the challenges, consumers are finding ways to enjoy Easter treats:​

• Seeking out special offers and promotions from various retailers.​
• Exploring alternative products, such as cocoa-free chocolate crafted from fava beans, showcased at the “Taste of Tomorrow” exhibition in London. ​

Easter 2025 presents a new landscape for chocolate lovers in Ireland. With rising prices and shrinking sizes, consumers are adapting by seeking out deals and exploring alternative treats. As the cocoa crisis continues to impact the market, the future of Easter confections remains uncertain.

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