Ireland’s automotive market has witnessed significant shifts in consumer preferences. From the continued dominance of SUVs to the rising popularity of electric vehicles, understanding these trends provides valuable insights for both consumers and industry stakeholders. This article delves into the best-selling cars in Ireland for 2024, highlighting the models that have captured the attention of Irish drivers.​

Hyundai Tucson: Ireland’s Favorite SUV

Leading the pack is the Hyundai Tucson, solidifying its position as Ireland’s top-selling car. In 2024, Hyundai sold 4,679 units of the Tucson, a notable increase from 3,940 units in 2023. Its blend of reliability, spaciousness, and modern features makes it particularly appealing to families seeking a versatile SUV. The Tucson’s comfortable ride and advanced technology continue to resonate with Irish motorists.​

Toyota Corolla: A Trusted Compact Choice

The Toyota Corolla maintains its strong presence in the Irish market, securing the second spot with 2,178 units sold in the first quarter of 2024. Known for its fuel efficiency and dependability, the Corolla appeals to both individual drivers and families. Its consistent performance and reputation for longevity contribute to its enduring popularity.​

Skoda Octavia: Combining Space and Efficiency

The Skoda Octavia ranks third among Ireland’s best-selling cars, with 1,762 units sold in the first quarter of 2024. Praised for its spacious interior and fuel efficiency, the Octavia serves as a practical choice for those requiring ample space without compromising on performance. Its affordability and low running costs further enhance its appeal.​

Kia Sportage: A Competitive SUV Contender

The Kia Sportage continues to gain traction in the Irish market, with 1,753 units sold in the first quarter of 2024. Its stylish design, coupled with a comprehensive warranty and advanced features, positions it as a strong competitor in the SUV segment. The Sportage’s balance of aesthetics and functionality attracts a diverse range of buyers.​

Toyota RAV4: A Reliable and Efficient SUV

Rounding out the top five is the Toyota RAV4, with 1,629 units sold in the first quarter of 2024. Known for its reliability and fuel efficiency, the RAV4 appeals to drivers seeking a dependable SUV with a proven track record. Its hybrid options also cater to the growing demand for environmentally friendly vehicles.​

Emerging Trends in the Irish Automotive Market

Several key trends have emerged in the Irish automotive market during 2024:

• Electric Vehicle Adoption: The shift towards electric vehicles (EVs) continues to gain momentum. In January 2024, 14% of all new cars licensed were electric, reflecting a growing consumer interest in sustainable transportation options.
• Increase in Used Car Licensing: The number of used cars licensed in the first six months of 2024 increased by 27% compared to the same period in 2023 (31,093 versus 24,452). This trend indicates a robust market for pre-owned vehicles, possibly driven by economic considerations and supply chain factors. ​
• Preference for Diesel Vehicles: In the first three months of 2024, over one-fifth (23%) of new private cars licensed were diesel, compared to over a quarter (22%) in the same period in 2023. While there is a slight decline, diesel vehicles remain a significant portion of the market. ​

Quarterly Sales Breakdown

Understanding the quarterly sales figures provides deeper insight into consumer behavior:

Q1: January – March 2024

• Hyundai Tucson: 2,418 units​
• Toyota Corolla: 2,178 units​
• Skoda Octavia: 1,762 units​
• Kia Sportage: 1,753 units​
• Toyota RAV4: 1,629 units​

Q2: April – June 2024

• Skoda Octavia: 1,217 units​
• Toyota Corolla: 989 units​
• Hyundai Tucson: 738 units​
• Volkswagen Tiguan: 726 units​
• Dacia Sandero: 658 units​

Q3: July – September 2024

• Hyundai Tucson: 1,523 units
• Volkswagen Tiguan: 1,099 units​
• Toyota Corolla: 1,080 units​
• Skoda Octavia: 1,035 units​
• Kia Sportage: 999 units​

These figures underscore the Hyundai Tucson’s consistent performance across multiple quarters, with other models like the Toyota Corolla and Skoda Octavia also demonstrating steady sales.​

The Irish car market in 2024 reflects a blend of traditional preferences and evolving trends. While SUVs like the Hyundai Tucson and Toyota RAV4 dominate sales, there is a clear shift towards electric vehicles and a sustained interest in used cars. Understanding these dynamics is crucial for consumers making informed purchasing decisions and for industry stakeholders navigating the changing landscape.

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