For over a decade, Google has ruled the online search world — and for good reason. Fast, powerful, and seamlessly integrated into every corner of the internet, it’s been the go-to for everything from school research to shopping and directions, especially for search engines.

But as 2025 unfolds, cracks are starting to show. Concerns about privacy, rising interest in eco-friendly tech, and the rapid rise of AI-powered search engines have sparked a new question: Is Google still king, or are other search engines finally catching up?

Let’s break it down.

Is Google Chrome Still King?

Google Chrome vs Google Search – Know the Difference

First things first: Google Chrome is a web browser — the software you use to access the internet. Google Search is the search engine that powers your queries. Chrome is still the world’s most used browser by far, but when it comes to search, the playing field is slowly shifting.

• Google Search still controls around 90% of the global search market.
• But for the first time in years, alternatives are gaining traction — especially in regions where privacy and AI are front of mind.

Search Engines That Are Growing in 2025

1. Microsoft Bing

• Once laughed off as a weak Google alternative, Bing is now growing fast thanks to:
  • AI integration via Microsoft Copilot
  • Default placement in Windows and Edge
  • Powering ChatGPT web results
• In some regions, it now commands up to 10% market share.

2. DuckDuckGo

• The privacy-first search engine with a clean interface and no tracking.
• It uses Bing’s index but strips out ads, cookies, and personalisation.
• Small but mighty: growing steadily, especially among privacy-conscious users.

3. Ecosia

• The eco-friendly search engine that plants trees for every search.
• Uses Bing technology, but redirects ad revenue toward global reforestation projects.
• A top choice among Gen Z and sustainability-minded users.

4. Brave Search

• Built by the team behind the Brave browser.
• Completely independent from Google and Bing.
• Gaining popularity for its privacy controls and clean, ad-free results.

5. Apple Search (Coming Soon)

• Apple is reportedly developing its own search engine to rival Google on iOS devices.
• If launched, it could disrupt default search behaviour on millions of iPhones and iPads.

So What’s the Best Search Engine in 2025?

It depends on your priorities. Here’s a simple guide:

What People Are Saying

“Google is fast, but I hate how much data they collect.”
“Bing has improved a lot — the AI answers are a game changer.”
“I use Ecosia now. If I’m going to search, I might as well plant trees.”

The sentiment is shifting — not dramatically, but steadily. People want more control, more transparency, and more value from the tech they use every day.

Final Thoughts: Google’s Still Winning — For Now

Yes, Google is still on top, and likely will be for a while. But with new innovations in AI, growing demand for privacy, and greater awareness of ethical tech, the monopoly is being challenged in real ways.

If you’re still using Google by default, now might be the time to explore your options — because the future of search is becoming a lot more diverse.

Stay informed with itson.ie.