Lincoln City Fan’s Guide to London Stadium

From Sincil Bank to Stratford: Your Guide to London Stadium
Well, it's finally happened. Lincoln City is up. After what feels like an eternity, the Imps have clawed their way back into the second tier of English football for the first time since 1961. For older fans, this is a monumental achievement, a return to glory many thought they'd never see. For newer supporters, it's an exciting new chapter, filled with fresh challenges and, crucially, new stadiums to visit. And for those of us who support the club, it means an away day to the London Stadium, a ground that has seen its fair share of drama over the past few years.
This isn't just any away day. It's a trip to one of the Premier League's most talked-about venues, and potentially against a team in the throes of an existential crisis. If you're making the journey, you'll want to be prepared. So, here's what you need to know about navigating the London Stadium as a Lincoln City fan.
The State of Play: West Ham's Woes
First, let's talk about the situation at the other end. Lincoln City is celebrating promotion, but West Ham? They're currently teetering on the brink of relegation from the Premier League. As I write this, they are two points behind Tottenham Hotspur, with a significant goal difference favoring Spurs. The math is simple, yet complicated. If West Ham stumbles at Newcastle this Sunday, and Spurs manage to get any kind of result at Stamford Bridge on Tuesday, then the Hammers will be relegated before they even kick another ball.
If the gap holds, the final day of the season will see both teams playing at home, simultaneously, at 4 pm. Spurs will host Everton, while West Ham face Leeds. Imagine 62,000 people in both stadiums, glued to their phones, trying to work out the permutations instead of watching the game. It's the kind of scenario that makes for incredible theater, or utter despair, depending on your allegiance.
So, while we're planning our trip to Stratford, there's always that tiny hope that Spurs might just collapse, giving West Ham a lifeline. Either way, the weekend promises plenty of drama, on and off the pitch.
The London Stadium: An Athletic Past
The London Stadium, formerly the Olympic Stadium, is a building that, shall we say, has a complex relationship with its tenants, West Ham United. You can tell it was built for athletics because, well, there's an athletics track under the pitch. And trust me, West Ham fans will not let you forget it. You'll hear about it in the queue for the toilet, on the train home, and probably even find a leaflet about it through your letterbox next March. They have strong feelings about it.
The retractable seating system, designed to bring fans closer to the action for football matches, was unbelievably expensive. We're talking about a sum of money so vast that if you lined up all the receipts, they'd stretch from London to Lincoln Cathedral. Despite this astronomical investment, the stands still leave you a good distance from the corner flag. My advice? Bring binoculars, and definitely pack some snacks. You'll be glad of them.
The Walk In: A Retail Labyrinth
Your journey to the stadium will likely begin at Stratford station, which unceremoniously dumps you directly into Westfield, a shopping center so enormous it feels like its own sovereign state. Prepare to get lost. Everyone gets lost. I heard a rumor about a Notts County fan from a 2019 away day who's still wandering around in there, desperately trying to find the exit.
Your best bet is to follow the throngs of claret and blue shirts. They know the way. Most of them have been making this same walk, often in a state of mounting dread, since West Ham moved into the stadium in 2016. It's part of the ritual.
Who You're Playing: A Club in Turmoil
If West Ham does go down, you, the visiting Imp, will be playing a club that is currently undergoing what many historians might refer to as a "Full Existential Episode." Their season started with a brutal 3-0 loss at Sunderland, followed by a 5-1 thrashing at home to Chelsea. By October, thousands of their own supporters were boycotting home games, protesting against the club's ownership. They lost their first four home matches of the season for the first time in their history. Manager Graham Potter was sacked in September, and Nuno Espírito Santo took over. His first away game saw West Ham concede the first ever away goal at Everton's new stadium, which is the kind of unwanted historical footnote you can't easily erase.
What this all means for Lincoln City and its fans is that you'll be visiting a club roughly five to ten times your size, whose supporters have spent the last eighteen months being told that everything is fine, all while quietly suspecting that it most certainly is not. They are not in a good mood. So, you can choose to be gentle with them, or you can choose not to. Some might say they've had it coming for a while.
Bubbles: A Poignant Tradition
Before kick-off, West Ham plays "I'm Forever Blowing Bubbles" and releases actual bubbles into the air. It's a genuinely lovely moment, I have to admit. But it's also a song about beautiful things fading and dying almost as soon as they reach the sky. For a club currently battling relegation, it feels less like a cherished tradition and more like a very on-the-nose piece of performance art.
My advice? Sing along. It's the polite thing to do, and it adds to the atmosphere. You can find out more about the history of this iconic song and its connection to West Ham on the official Premier League website.
Pints: University-Educated Lager
A pint inside the London Stadium costs roughly the same as a pint anywhere else inside a Premier League ground. That is to say, it's priced as if the lager itself has a degree and a student loan to pay off.
For a more palatable and atmospheric pre-match pint, I strongly recommend the Crate Brewery in Hackney Wick. It's a canal-side warehouse that's usually full of people who probably don't even know there's a football match on. After three hours on a train with fervent away support, this might just be the closest thing to a spa day you'll find in E15. It's a proper Hackney institution and a great spot to unwind before the game. You can check out their offerings at cratebrewery.com.
A Realistic Prediction
Look, I'm not going to pretend to be a clairvoyant. Football is unpredictable, especially when relegation battles are involved. What I can say is that Lincoln City fans will be arriving at the London Stadium with their heads held high, celebrating a hard-earned promotion. West Ham fans, on the other hand, will be a mixture of anxiety, frustration, and perhaps a touch of resignation.
It will be an intriguing clash of emotions, a game where one side is looking forward to their future, and the other is desperately trying to cling to their present. Whatever the result, it's an away day that promises to be memorable for Lincoln City supporters. Enjoy the trip, soak in the atmosphere, and let's show London what the Imps are made of.
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