It’s 2025, and yes—it is normal for men to groom, get nails done and do eyebrows. We’re long past the tired stereotype that self-care and masculinity can’t co-exist. Male grooming is not only acceptable, but it’s also increasingly popular, mainstream, and essential for physical and mental well-being.

From barbershops to nail salons, men across the world are ditching shame and embracing grooming. Whether it’s a skin fade, a fresh manicure, or a brow tidy, modern men are investing in themselves—and they should.

Grooming Is About Hygiene, Not Vanity

Let’s get one thing clear: grooming isn’t just about looking good. It’s about taking care of yourself, being hygienic, and presenting the best version of who you are.

Dermatologists have long supported regular grooming routines for men. According to the American Academy of Dermatology, regular skincare and nail care reduce the risk of infections, ingrown hairs, and even acne flare-ups. Trimming your brows, cleaning under your nails, and exfoliating your skin aren’t cosmetic luxuries—they’re health basics.

Clean hands, tidy brows, and moisturised skin make daily life better. You’ll feel more confident walking into work, on a date, or just walking down the street. Men who groom aren’t obsessed with looks—they’re respecting themselves.

Male Grooming Isn’t New—It’s Ancient

Many assume that men getting nails done or brows shaped is a Gen Z trend. Not true. Grooming has a long and proud history.

Ancient Egyptians applied eyeliner and manicured their nails. Roman soldiers waxed their bodies before battle to look more refined and intimidating. Even in the 18th century, French and British aristocrats powdered their faces and wore cologne as a sign of status and sophistication.

We’re just seeing history circle back. The only difference is that today, men from every walk of life—from athletes to engineers—can access grooming services. It’s not gendered; it’s human.

Mental Health Benefits of Grooming for Men

Studies show that grooming and self-care have a positive effect on mental health. A report from the Mental Health Foundation noted that small daily rituals, including grooming, can reduce anxiety and depression by increasing a sense of control and routine.

When men get their nails done or eyebrows tidied, they’re not being “extra”—they’re being kind to themselves. It’s a moment of self-care that says: “I matter. I’m worth this.” That mindset builds confidence, boosts self-esteem, and contributes to overall well-being.

The Rise of Male Grooming in Ireland and Beyond

In Ireland and across Europe, male grooming services have exploded in popularity. According to market research by Statista, the male grooming industry in Europe is worth over €11 billion, and it’s growing annually.

Irish salons and barber shops now offer full grooming packages: facials, waxing, manicures, pedicures, and eyebrow shaping. Walk into any modern barbershop in Dublin, Cork, or Limerick, and you’ll see men asking for blackhead treatments, nose waxes, and brow tints.

This isn’t just a trend—it’s a new standard.

Stop the Stigma: Grooming Doesn’t Make You Less of a Man

We still hear it: “Real men don’t get their nails done.” But who gets to decide what a “real man” is? Grooming doesn’t challenge masculinity—it enhances it.

Confidence, health, and pride in your appearance are all traits of strong men. There’s nothing unmanly about having clean nails or smooth skin. Masculinity isn’t fragile. Men shouldn’t have to hide their desire to look and feel good.

We encourage women to embrace self-care—why shouldn’t men do the same?

Final Thoughts: Embrace It, Own It

It is absolutely normal for men to groom, get nails done and do eyebrows. It’s not a fad. It’s not feminine. It’s not embarrassing. It’s care, pride, and confidence in one neat package.

So go book that facial. Get your brows sorted. File your nails. Do it for your health, your image, and your peace of mind. In today’s world, looking after yourself is the real flex.

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