The Health Products Regulatory Authority (HPRA) has issued a critical alert regarding a surge in fraudulent online advertisements promoting illegal medicines, medical devices, and cosmetics. These deceptive ads falsely claim endorsements from the HPRA, aiming to mislead consumers into purchasing unregulated and potentially harmful products.

Surge in Fraudulent Online Activity

In May 2025 alone, the HPRA identified a significant increase in misleading online content. Specifically, 155 Shopify product listings, 124 Facebook profiles, and 414 Facebook advertisements were found making false claims, many of which fraudulently stated that the products were endorsed by the HPRA. These websites, often hosted outside of Ireland, are directly promoted to consumers via fake social media profiles and ads.

Misuse of HPRA Branding

A concerning development is the unauthorized use of the HPRA logo and name in these fraudulent advertisements. The HPRA emphasizes that it does not endorse or promote any specific health product or brand. The misuse of its branding is a deliberate attempt to deceive consumers and lend false credibility to unregulated products.

Health Risks of Unregulated Products

The HPRA warns that purchasing medicines and health products from unverified online sources poses significant health risks. These products are often manufactured and sourced outside of Ireland, with no guarantee of their safety, quality, or efficacy. Some products may be counterfeit, contain harmful substances, or lack the active ingredients they claim to have.

Notable Examples of Fraudulent Products

One example highlighted by the HPRA involves transdermal delivery microneedle patches claiming to contain semaglutide or tirzepatide. These products, featuring the Irish flag and falsely claiming to be made in Ireland, are not approved medical treatments. Additionally, claims that these products are endorsed by national charities, hospitals, or healthcare professionals are untrue.

HPRA’s Response and Recommendations

The HPRA is actively working with e-commerce platforms like Shopify and social media companies like Meta to identify and remove fraudulent listings and advertisements. It urges consumers to be vigilant and avoid purchasing health products from unverified online sources. Consumers are advised to consult healthcare professionals and purchase medicines and health products through trustworthy, reliable, and recognized sources, such as local pharmacies.

Reporting Suspicious Activity

The HPRA encourages the public to report any suspicious online advertisements or websites that misuse its branding or promote unregulated health products. Reports can be made confidentially via email at [email protected] or by calling 01 6343871. The HPRA continues to monitor online platforms and take necessary actions to protect public health.

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